Advertising
1. ad abbr. advertisement - advert
2. advertisement - item of publicity for a product or service, in magazine, on TV etc
3. advertising agency - company specialising in producing and placing advertisements for clients
4. AIDA abbr. -Attention, Interest, Desire, Action - the objective of all advertisements
5. benefit - advantage of a product or service, usually derived from its features
6. billboard(US) - signboard, usually outdoors, for advertising posters; hoarding(UK)
7. circulation - average number of copies of a magazine sold in a particular period
8. classified ads - small advertisements in magazine or newspaper categorised by subject
9. commercial - paid advertisement on radio or TV
10. coupon - part of a printed advertisement used for ordering goods, samples etc
11. double-page spread - advertisement printed across 2 pages in a magazine or newspaper
12. eye-catcher(US) - something that especially attracts one's attention - eye-catching
13. features - special characteristics of a product, usually leading to certain benefits
14. hoarding(UK) - signboard, usually outdoors, for advertising posters; billboard(US)
15. poster - large sheet of paper, usually illustrated, used as advertisement
16. prime time - hours on radio & TV with largest audience, esp. the evening hours
17. promote - to (try to) increase sales of a product by publicising and advertising it
18. slot - specific time in a broadcasting schedule, when a commercial may be shown
19. target - objective; what one is aiming at - target audience
20. U.S.P. abbr.- Unique Selling Proposition; what makes a product different from others